We also appreciate the vote of confidence it signals from The Tetris Company.” We believe that this opportunity will prove pivotal in expanding our player network, bolstering our playAWARDS platform, and navigating the complexities of growth in today’s market. It also opens up new strategic opportunities, allowing us to make long-term investments in growing the TETRIS brand. Jason Hahn, PLAYSTUDIOS’ Executive Vice President of Corporate and Business Development, stated, “The extension of our exclusive license with The Tetris Company isn’t just about continuing a successful partnership.
By keeping the globally-recognized TETRIS brand within the PLAYSTUDIOS portfolio, the company strategically positions itself for sustained organic growth and cost-efficient audience development within key mobile gaming categories, such as puzzle and strategy. The initial five-year extension, which includes an additional three-year option (for up to eight years total), comes at a time when user acquisition for new games is increasingly challenging due to market saturation, rising advertising costs, and shifting player preferences. LAS VEGAS–(BUSINESS WIRE)–PLAYSTUDIOS today announced that it has extended its exclusive mobile licensing agreement with The Tetris Company for the iconic TETRIS ® game. New Agreement Will Be Key to Unlocking Future Player and Revenue Growth for PLAYSTUDIOS and The Tetris Company
